Project Samples
COVID-19 Video Campaign Plan
I created this bilingual COVID-19 prevention and vaccine literacy campaign while serving as the Public Information Officer for the Iredell County Health Department. I developed the full production plan, coordinated interviews, and oversaw filming logistics. This project represents my ability to turn public health guidance into accessible, culturally relevant messaging while managing all aspects of a large multimedia project.
FDA Social Media Audit
I completed this audit as part of my graduate coursework in strategic and digital communication. I analyzed the FDA’s activity across Facebook, Instagram, and X to assess how effectively the agency engages with the public. This project gave me the opportunity to pair analytics and research with real-world communication strategy, showing how data can inform stronger and more responsive public messaging.
#FDALegacy Social Media
Campaign Proposal
Building on my earlier audit, I developed this campaign proposal to help rebuild public trust in the FDA. I designed a six-day campaign that connects six decades of public health milestones with current initiatives through storytelling, influencer collaboration, and archival content. This project allowed me to apply creative strategy and measurement planning in a way that aligns with how I approach health communication in my professional work.
Project Management:
Pendant Publishing Convention Plan
I created this project in my graduate coursework to demonstrate my ability to lead a full-scale project from conception to completion. Acting as project manager for a simulated publishing convention, I developed the scope, budget, risk management plan, and communication schedule. This presentation highlights my strengths in organization, leadership, and planning; skills I use daily in my current role.
Case Analysis: Target’s DEI Reversal and Pride Month Backlash
I created this project in my graduate coursework to demonstrate my ability to lead a full-scale project from conception to completion. Acting as project manager for a simulated publishing convention, I developed the scope, budget, risk management plan, and communication schedule. This presentation highlights my strengths in organization, leadership, and planning; skills I use daily in my current role.
Crescent Communications 