Crescent Communications

Sierra Ashworth | Expert in Strategic Communication, Social Media, Crisis Management, and Public Relations.

RESUME

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Professional Experience

Public Information Officer
Iredell County Health Department – Statesville, NC | February 2022 – Present (Promotion from Previous Role)

  • Lead countywide communication strategy for all public health programs, managing media relations, press inquiries, and crisis communication.
  • Serve as department spokesperson and liaison to local, regional, and state partners during emergencies.
  • Coordinate risk communication and public messaging under NIMS/ICS during health events and emergency operations.
  • Design and implement data-driven campaigns to promote community health; initiatives have increased engagement and participation across digital platforms.
  • Oversee social media, website content, and outreach branding, achieving measurable growth in engagement and reach.
  • Chair and support multi-agency outreach committees focused on emergency preparedness and public information continuity.

Community Health Outreach Coordinator
Iredell County Health Department – Statesville, NC | July 2021 – February 2022

  • Designed and launched evidence-based education programs to increase vaccine confidence and accessibility.
  • Led the Community Health Worker campaign that administered over 500 COVID-19 vaccine doses within four months.
  • Built and sustained partnerships with local agencies, nonprofits, and businesses to improve outreach and resource coordination.
  • Conducted data analysis and reporting to guide communication strategy and demonstrate program impact.

Operations Manager
Key to Escape – Statesville, NC | July 2019 – July 2021

  • Directed operations and supervised staff for a top-ranked entertainment business recognized globally (#70 of 5,000+ escape rooms).
  • Managed marketing campaigns, social media, and customer service strategies that improved engagement and customer satisfaction.
  • Oversaw staff training, scheduling, and daily operations to ensure quality performance and positive customer experiences.

Program Assistant (POSSE Program)
Forsyth County Department of Public Health – Winston-Salem, NC | January 2016 – July 2019

  • Supported contact tracing and case management for sexually transmitted infection prevention and control.
  • Created new patient information systems to improve data organization across multiple partner universities.
  • Managed grant tracking, reporting, and compliance for three funded public health initiatives.
  • Worked with marginalized populations to improve access to healthcare and resources.

Education

Master of Science in Strategic and Digital Communication | Drexel University – Philadelphia, PA | Graduating August 2026

Bachelor of Science in Public Health | Guilford College – Greensboro, NC | Graduated May 2021